Brand Breakthrough©
Ideal for small businesses, solopreneurs, and funded start-ups looking for a complete marketing approach. Together we can create a cohesive plan that incorporates brand and messaging strategies that will set you apart.
Brand Identity Packages
Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with over 20 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.
Below is suggested pricing for small business clients.
Brand Discovery Package
A deep-dive consultation with you (and any stakeholders) to discuss your brand. We’ll review your vision for your business, goals, ideal clients, your organization’s unique strengths, and more. With the goal of bringing clarity to the mix of ideas and plans. The brief generated from this call will be a summary of your brand: a focus point to move your business forward.
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A video meeting involving key stakeholders in your business. Bring snacks because we will cover a lot of information!
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You’ll get a brand brief that highlights the key features of your business from our call. It will be your guide for your messaging and branding.
$500
This cost will be applied to any package if you decide to upgrade
Logo Design Package
You need a logo, a refreshed logo, or a fully revamped logo. It needs to be professional, polished, and well-designed for the myriad uses between print and digital to make the right impression about your brand.
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We start by defining your brand from the ground up in a discovery interview with key stakeholders.
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A couple of the strongest concepts will be created for your review session. These will be applied in mock-ups of real-life usage to help you visualize the application. You’ll receive a package of final files that will be prepared for print and digital use.
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A guide that details logo usage and best practices along with the color specifications to ensure your brand is properly represented when used in various formats.
$1,500
Brand Identity Package
You need everything or you're ready to evolve your current brand to take your business to the next level. You need the full toolkit from design to messaging to full guidelines to use these tools effectively.
Click + or the title for more details.
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We start by defining your brand from the ground up in a discovery interview with key stakeholders.
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A couple of the strongest concepts will be created for your review session. These will be applied in mock-ups of real-life usage to help you visualize the application. You’ll receive a package of final files that will be prepared for print and digital use.
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Defined colors for your brand that include primary and secondary palettes. Pantone, CMYK, RGB, and Hexidecimal color codes will be provided.
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Brand fonts that include proper usage to reflect your organization’s personality.
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Often overlooked are the additional design elements that make a brand, such as ideal photography, patterns, or visual theme. These are incorporated into mock-ups that illustrate the best ways to leverage these graphic elements.
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Creating the right core messaging to speak about your business in a way that captures the interest of your ideal clients.
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A comprehensive guide that describes all aspects of your fresh brand. Your team can use it as the cornerstone to creating cohesive branding on all channels. This guide includes best practices for applying your brand visually, who you should be targeting, and messaging to reach them.
$5,000
Custom Collateral Package
You may need marketing materials for your new brand identity. If you have an in-house designer they can use the style guide (Brand Identity Package) to generate this collateral. Or I can make them for you!
Popular items:
Packaging
Social media templates
Presentation templates
Branded swag like t-shirts, pens, calendars, etc.)
Business cards
Letterhead/envelopes
Brochures and info sheets
Sales enablement
Signage
After our discovery call, I can provide a quote for the specific collateral you feel your business needs in a custom package. Prices for these custom packages range in price.